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himself as “realtor and lawyer” sounded out a prospect in Seattle. He wrote “on behalf of an ex-patriot Seattle-lite who is desireous of returning home to his roots.” He added that he didn’t know the prospect’s “market nitche.”
There’s no need to rub in a moral to the stories. In human and in business relationships, first impressions matter. If a first impression is poor, there may never be a second chance to make a better one. A poorly spelled letter is a gravy-stained tie.
Thinking of that “market nitche,” a tailor in Kansas City promoted his own “nitch" in the city. The word is “niche,” rooted in the Italian “nicchio,” seasheli, transplanted into English by way of the French “niche,” a hollow in a tree.
And apropos of all that, a sportswriter in Miami reported that pitcher Jack Armstrong reads heavy stuff “like the philosophies of Niche.” In Las Vegas, a reporter interviewed
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