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0. rnis program would require the promotional agency ( Virginia Beef Cattle Association ) to promote and advertise all feeder cattle with equal emphasis regardless of method sold. This could tend to de-emphasize the producer organized and sponsored sales unless some procedure is devised for continued extra promotion for these special sales. 4. Difficult to collect since would require many decisions on differentiating between feed ers and non-feeders. Following are some of the advantages and disadvantages of a check-off system on alii cattle and calves except dairy' cows and heifers not for slaugt* ter: Advantages 1. This is more feasible to pass than 25C per head on feeder cattle and will provide a larger income than IOC per head on feeder cattle only. 2. Provide an opportunity to broaden the scope of activities of the Virginia Beef Cat tie Association. 3. Provide the resources for more fully promoting all segments of the beef cattle business within the State. This should result in the development of all phases of the beef cattle business within the state with the consequent increased demand for feeder cattle. 4. The program of collection would be easier to carry out since there would be no problems of decision on whether the check off applied or did not.
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