Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 7 · column 8 of 17 · from the scan, no model involved

STOKES MART WILL MAKE A
4% CASH
REBATE ON ALL PURCHASES OF *20.00 OR MORE REFORE TAX.
62.4%