Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 3 · column 4 of 5 · from the scan, no model involved

Special 8© 198
11-156-ply RVL(traction model)
plus $4.70 FET
Special *9998
plus $5.43 FET 12-15 6-ply RVL (traction model) High mileage. Smooth riding. Top traction, on or off highway. Nylon cord. Raised white letters. Tubeless.
82.0%