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wunoux naving iu mane an extra effort. I just know where we are and how we're doing with each item.” I talked to Miller and Sacco about the importance of being able to spot trends in the novelty business. How important is it to have a big stock of pet rocks, or mood rings when the boom suddenly hits? “We're not too concerned with fads like that,” Sacco said. “Actually, both of those fads lasted six months at the longest. We need to be able to spot more gradual, longer lasting trends.” Sacco gave the popularity of the peace symbol and the smile as examples of novelty trends that lasted a long time. “There was also a fairly long period of interest in Indian jewelry,” he said. “This is something that always sold some and still does, but there was a period when turquoise and silver sold extremelj well.”
Sacco said that the trend
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