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Cattle Industry Board. “This kit speaks to children and their parents, giving them an opportunity to learn together in the home, where most meal decisions are made.”
The kit is successful, Boggs said, because of the realism of the characters and their ability to relate to children. The video tells the story of an ordinary 12-year-old turned king who realizes that in order to ask his subjects to live healthy lives, he must learn to do the same.
“It’s important to communicate with children in a medium they understand and enjoy,” said Boggs. “Fit For a King is a believable fantasy that not only entertains kids but also uses their peers to communicate important nutrition messages.”
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