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By JASON STEIN WHEELBASE COMMUNICATIONS
Not that long ago,
General Motors’
largest division was more than the ‘heartbeat’ of an automaker. Chevrolet was the soul.
At its peak, Chevy had a larger marketshare than GM as a whole holds today. More cars from , more competitors have slowly chipped away at it over the years.
How ambitious, then, is General Motors’ latest strategy to retake what it once nad? Over the next 20 months, the company intends to roll out nine new products — or about one every two months — and introduce two dozen midsize sedans, coupes, crossdver vehicles and convertibles.
As the first in a long line of new or revamped entries, the 2004 Malibu will be one of the most important Chevy vehicles in terms of sales volume. For that reason, GM has decided to use the Malibu, and its Malibu
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