Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 17 · column 4 of 5 · from the scan, no model involved
empire through a simple tie design, a clear direction and a $50,000 loan.
“I am not looking like Armani today and somebody else tomorrow.” Lauren said. “I look like Ralph Lauren. And my goal is to constantly move in fashion and move in style without giving up what 1 am.”
Lauren founded Polo Fashions in 1968, choosing the name because of the power and pomp it represented.
With his keen eye for fashion trends and a flair for the finer things in life, it seems impossible that Lauren was raised by his mother in a middle-class home while his artist father painted houses for a living.
Born Ralph Lifshitz, Lauren has come a long way from sharing a bedroom with his two brothers in their modest home near the Bronx, N.Y. The king of preppy spent his childhood days on the steps in front of his parents’ apartment, dreaming of becoming, somehow, an American millionaire.
“It seemed so far out of reach, but I never doubted it could be done. Call me a dreamer,” said Lauren, who now owns a ranch in Colorado, an estate in Bedford, N.Y. and a home in Jamaica, among others.
Given his history and ability, it would be logical to think that Lauren attended fashion design classes at some fancy European school. Actually, he studied business and opted out before
finishing.
' Despite the success, Lauren, as it
turns out, is a regular guy with impeccable taste and foresight.
“My clothes are always visions
of what I believe in,” Lauren often
says.
Even before Polo and while working
as a glove and tie salesman.
Lauren always had his eye on high
fashion and vintage cars — though
owning an entire fleet never seemed possible for a man making a few hundred bucks a month. It wasn't until his big break in the late 1960s that he would begin earning the money to
92.4%