Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 3 · column 1 of 3 · from the scan, no model involved

NORA’S BEAUTY BOX
NOW OPEN Operated by Nora Groover National contest trophy winner for Originality in Hair Styling —Expert in High Fashion Hair Coloring—
Permanents - Hair Styling - Scalp Treatment • Formerly associated with such well known places as Elizabeth Arden, Donatelli for Beauty, Margo of the Towers. Clientele included wives of Ambassadors, Senators and Diplomats. Mamie Eisenhower a former client. SU
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