Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 4 · column 5 of 7 · from the scan, no model involved

WHILE THEY LAST!
GREAT SELECTION!
IMMEDIATE DELIVERY! Ford Custom 2-Door Sedan: lowest-priced full-size Ford. Bit new 240-cu. in. Sis! F 0.8. Detroit Mfrt. tuffested retail price
68.5%