Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 4 · column 5 of 6 · from the scan, no model involved

“CUBLEE” SUITS and SPORT COATS VAN HEUSEN SHIRTS and PAJAMAS CHAMP STRAW HATS TEX-TAN BELTS and BILLFOLDS RESTON SLACKS CRESCO JACKETS REVERE SWEATERS CROSBY SQUARE SHOES
88.9%