Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 13 · column 3 of 8 · from the scan, no model involved

ha 302 Red Latex Exterior Paint
•7»V Res. tug. pr. *9.85 Use on wood siding, shakes, shingles, cement block, concrete, etc. Film Hfe of up to 12 years. No. 095-14180
66.9%