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—From Both Barrels
Pavlovian
Politicking
By GEORGE BOWLES
Sometime after the turn of the century, Russian scientist Ivan Pavlov made an important discovery about animal behavior in general and, by inference, about the behavior of humans.
Pavlov found that if he dinged a bell and fed a dog at the same time, the dog would soon learn to associate the sound of the bell with the expectation of food. After the process had been repeated a number of times, the dinging of the bell would cause the dog to salavate even though no food was offered. Pavlov called the reaction “conditioned response.” It means the subject - a dog or a person - can be conditioned to react in a desired way to a triggering signal.
No group appears to have profited more from Pavlov’s discovery than conservative political fundraisers. They find a variant of the experiment works well in mass-mailing appeals for money. The fund-raisers have learned that the word “liberal” can have the same impact on conservatives who receive their letters that the dinging of the bell had on the dog.
By using the word
97.1%