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The clipping this text was read from
The clipping this text was read from

about image? Every four years since 1952, that question has reappeared,” he added.

From the first televised Presidential debates in 1960, to the “daisy ad” in 1964, through Nixon’s campaigning before “handpicked Republican audiences,” through the campaigns of Ronald Reagan, “the ultimate TV candidate” and the “taudry” campaign of 1988, to the current “talk show campaign,” Mr. Scherer noted ^ach change in the use of TV in the campaign.

Of the current campaign Mr. Scherer said, “It is too early to say if the coverage is more sensible, but the networks are spending less.” He added, “The populace is turned off by the old

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