Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 4 · column 4 of 4 · from the scan, no model involved

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Hotpoint
Flameless Electric ; n
WATER HEATER ~ (Limited Time Only) Call... B. M. VARNER Plumbing and Electric Sperryville, Va.
Hotpoint Appliance Dealer SALES SERVICE
74.0%