Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 3 · column 6 of 12 · from the scan, no model involved

DAIRY DEPT. SELECTS OYSTERS
Pint $2®^
Quart $5®®
Gallon $2 1 ®® GWALTNEY BAR B-Q LOAF
S 79c GWALTNEY SAUSAGE
79c Pound Roll
72.4%