Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 11 · column 6 of 9 · from the scan, no model involved

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noht/ ROBERT METCALFE GENERAL CONTRACTOR New Homes •Cabins •Additions •Remodeling Box 147 Flint Hill, Vs, 703*675*3897 Va. Class A Contractor’s License
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