Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 16 · column 2 of 7 · from the scan, no model involved

Restricting use of Social Security’s name was one of the provisions of the “Medicare Catastrophic Coverage Act of 1988” signed into law last July, Mr. Hundley said. The law covers books, advertisements, circulars, pamphlets, radio and television broadcast and other communications. Monetary penalties can be imposed for violations.
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