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is to be two-stories high with floor to ceiling glass windows. Night lighting should be spectacular. Sheetz stores, and there are about 300 of them, are open 24-hours a day, 365 days a year. They brought in $2.8 billion in sales in 2003.
Shell stations
Shell is another example. The Quarles Quicke Mart along Route 211 was a Mobil station, but became a Shell station at the beginning of the year.
Shell has 22,000 stations in the U.S., and is part of the Royal Dutch/Shell Group. Shell had sales of $60 billion in 2002.
These 22,000 stations are participating in a “Retail Visual Identity” program as part of Shell Oil’s worldwide effort for a common physical image. From China to the Sudan to the United States, it is costing Shell $531 million, over half a billion dollars, for the visual makeover.
Shell’s new canopy lighting makes use of either an illuminated red bar encircling the canopy and lighting it up, or a red stripe with no light and only the name of Shell illuminated on the canopy. An e-mail communication to Shell’s corporate headquarters in Houston, Texas, revealed that the choice
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