Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 18 · column 1 of 3 · from the scan, no model involved
NEW CARS
ADVANTAGE
PLAN ? * E3 0% RNANONG TOR UP TO 72 MOS. ON MOST MOOELS" PLUS AVAILABLE REBATES S NCENTTVES PLUS LMCOUSI MERCURY ADVANTAGE PLAN "1 PLUS 12 MOS,15000 MILS FREE MAINTENANCE ON UNCOLNS T
57.0%