Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 8 · column 1 of 4 · from the scan, no model involved

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ALLEN D. JOHNSON
Washington, Virginia Gentlemen:
Please quote rates on my car: Make_ Year_ Body Type_ Model. My present insurance expires (date)My Name __ Address ____ Age_ Occupation_
54.2%