Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 7 of 10 · from the scan, no model involved

Super-Flex
PLASTIC PIPE
Extra durability, thickness, Strength. NSF-approved. 100-ft. coil %" 100-lb. test. . .
$ 8.35 100-ft. coH 1” 10O-lb. test. ...
$13.45
84.7%