Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 3 · column 3 of 9 · from the scan, no model involved

Selling your home? Then your first thought will, no doubt, be advertising it. You may start by planting a “For Sale By Owner” sign in your front lawn. But will this be seen by enough - or any - prospective buyers?
Then - newspaper advertising. This can become more costly and less effective than you | think if done improperly. It could even lead to overexposure of the house to the point where, if you should decide later to consult a Realtor, good prospects already will have seen the property and, having failed to buy, will be harder to interest a second time.
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