Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 3 · column 8 of 10 · from the scan, no model involved

Sta-RHe VIP III Submersible Pump Vt-HP for shallow, midtS
>215“ Reg. sug. pr. 1241.00 No. 8P4C02S
76.5%