Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 2 of 6 · from the scan, no model involved

They’re Shenandoah’s thermostatically controlled R-65 and R-75 wood heaters, two excellent ways to cut your heating costs down to size.
With a bi-metal thermostat to control air flow automatically and airtight construction to control heat, your fire doesn’t run away or die away. Add a cast-iron shaker arate for long life, plus firebrick lining for even
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