Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 4 of 5 · from the scan, no model involved

ADDRESS. OTT_ STATE_ZIP AOS_DATE OF BIRTH_
555U? U COMPLETE AND MAIL TO: Physicians Mutual Insurance Company, 2600 Dodge, P.O.Box 3313, Omaha, Nebraska 68172-4005
63.8%