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show format of Take a Cook on the Wild Side is something that teenagers can relate to,” says Cynthia Boggs, Director of Education and Beef Promotion of the Virginia Cattle Industry Board. “When paired with an actual food safety expert, a registered dietitian and people in reallife situations, the video makes a real impact.”
Along with delivering facts about good nutrition and the role of beef in a healthful diet, the kit focuses heavily on two of the beef industry’s top priorities, food safety and easy product preparation. The kit offers general meat safety tips, paying special attention to the proper handling and cooking of ground meat products.
Take a Cook on the Wild Side also delivers strong messages about new beef products. For example, it features a woman preparing a chuck roast for her family. The
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