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picked up a lot about trends in food marketing. Of course, I don’t have Rae’s expertise. She’s the boss,” he added, grinning. “But shels also a great teacher, and I’m a quick learner.
They joined personal forces, marrying in 1988, but joining business forces wasn’t an option, at least not then. The old Mountainside Market wasn’t big enough for both of them. “It was definitely a second-income proposition,” Mrs. Ross said. “And there wasn’t any space to grow.” They spent a year looking for property in .or near Rappahannock’s county seat. “We both wanted to stay in Washington, but nothing was available,” she added. They broadened the search and found the right site on the outskirts of Sperryville.
By then, their business vision had changed. The location on the highway, leading up to Shenandoah National Park, was perfect for tapping into the tourist traffic. Not only would they carry merchandise targeted to hikers, campers and leaf watchers, but the structure they planned to build grew to include smaller auxiliary shops that, like Mountainside, would serve both travelers and local people.
The new Mountainside is a cross between the Fresh Fields that are multiplying throughout the Washington metropolitan area and the traditional markets that serve towns large and small on the European continent. Like
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