Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 4 · column 2 of 4 · from the scan, no model involved

EVERY MISSES’ COAT EVERY PETITE COAT EVERY TODAY’S WOMAN COAT MOST JUNIOR COATS* EVERY MEN’S HEAVYWEIGHT COAT EVERY MEN’S LEATHER COAT MOST MEN’S ACTIVE COATS* MOST CHILDREN’S MEDIUM AND HEAVYWEIGHT COATS* 'Excludes designer brands active collections, lightweights and slickers
92.1%