Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 2 · column 4 of 5 · from the scan, no model involved

^BUDWEISER LjSrt 6-12oz 49 cans w I Shenandoah's Pride Gal .
Milk Grade “A” $14® bkfb m emvs Your Choice , Florida •Tangelos 5-lb. bags •Oranges •White Grapefruit
69.3%