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The third annual Virginia Direct Marketing Conference will be held March 3-4 at the Fort Magruder Inn in Williamsburg. The conference is sponsored by the Farmers’ Direct Marketing Association of Virginia. Virginia Tech, the College of Agriculture and Life Sciences, and the Virginia Department of Agriculture and Consumer Services.
On Wednesday. Dick McConnell, manager and coowner of the McConnell Berry Farm and McConnell Farm Market of Mt. Vernon. Ohio, will discuss how to produce the quality direct marketing that customers demand. Charles McSpadden, an apple marketer from Cleveland, Tenn.. will discuss how to promote the direct marketing operation.
Twenty other speakers will participate in two concurrent sessions: Marketing, Merchandising, and Promoting Your Product, and Producing Ouality for Direct Marketing in Profit.
Closing the two-day program will be Anne Kaiser, editor of the Farmer's Wife Magazine, discussing family teamwork in direct marketing.
For more information on the conference, contact the Rappahannock Extension Office at 675-3619; Jim Bell, Department of Agricultural Economics. Virginia Tech, Blacksburg. Va. 24061; or Ray Plumb. Division of Markets. Virginia Department of Agriculture and Consumer Services. Richmond. Va. 23219.
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