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Rapport First
Personable, outgoing with an easy smile that stretches into a wide grin, DeBergh formed more than just good working relationships with fruit packers while he was in Seattle. He forged friendships. “1 hunted with them, socialized with them. They’re my element!" This rapport is the key to the early success he’s had in just one month of his coast-to-coast business.
With just a month under his belt. DeBergh already has an eye toward expanding his operations to include fresh fruit. specifically Rappahannock apples. As a purchasing agent for Old Virginia, he got to know county growers well. "1 like them. They're a great bunch of people but fresh products are an entirely different proposition than handling frozen fruit in quantities of hundreds of thousands of pounds," DeBergh said. "But it's an interesting, intriguing proposition.” he added. "There are four factors: the packing season here doesn’t begin until after the packing season in the Northwest is
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