Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 7 · column 3 of 7 · from the scan, no model involved

White House Vinegar.i gai. *2.59 Tropicana Orange Juice....1: gai. *2.19 Idahoan Instant Mashed Potatoes.8 oz. 3/*1.00 Hamburger Helper Beef Noodle.7oz.*1.09 Joy Dish Detergent......32 oz. ‘1.99 Kraft Longhorn Cheddar Cheese.....10oz. *1.69 Dial Soap Gold...vk oz. 2/79*
86.6%