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Eileen M. Day
ADVERTISING ISN’T EVERYTHING
There will always be some sellers who are unhappy because THEIR home is not receiving enough individual advertising. This may come as a surprise, but it’s not advertising that will sell your home. It’s the Realtor that will sell it.
Theoretically, your house could be advertised every day with troops of lookers parading through for a free tour without generating a single qualified buyer. That’s probably not what you want. In fact, studies have shown that more sales of house A are generated through ads on house B and C than through ads on A itself. That means that your agent’s overall advertising is more important than blitz advertising of your house in particular.
The important value of real estate advertising is to get the prospect INTO the agency. Once there, they will look at many listings and select what’s best for them to look at. This may or may not be the one advertised Even more important than advertising, is the correct pricing of your home. Any house will sell at the right price.
If there is anything we can do to help you in the field of real estate, please phone or drop in at EILEEN M. DAY, Realtor, The Clopton House, Washington, VA. 22747. Phone: 6753400 We’re here to help.
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