Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 9 · column 6 of 10 · from the scan, no model involved

Ladies l-irst Uuality N Sportswear
“Getting ready to do your fall sewing, stop by the Aileen Factory Outlet and see our wide selection of fabrics. Woven Fabric $1.50 yd. Double Knit $1.30 yd. Terry $1.30 yd. Velour $2.00 yd. Rib Knit $1.30 yd.
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