Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
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“When a friend grabs you on the street and begins to make a point, you feel an obligation to listen,” says Robert Sugar, owner of AURAS Design in Washington, D.C. “In fact, most folks are even polite to telephone salesmen and pollsters. It’s just that we feel that we owe them the courtesy of listening, or at least waiting for a break before we say we’re not interested.”
But the same isn’t true of written material, says the veteran designer. Even the companies that wrap their ads around the comics can’t be sure of a polite response. Therefore, says Sugar, “you just have to grab their interest in some way. You have to make the appearance of your material inspire the audience to at least give the message a chance.”
As part of the Artists Forum series presented by the Rappahannock Association for Arts and the Community, Sugar will demonstate, with slides and examples of the work of his own studio, how a small business can accomplish this on a limited budget, in a variety of ways.
Sugar, whose AURAS Design numbers many local artists and performing groups among its clients, says that the small business owner needn’t be intimidated by theory of design. “We know more than we think,” he maintains. “As Samuel Johnson said, ‘I don’t have to be a carpenter to recognize a good table.’ You don’t have to be a designer to recognize good design.” The other stumbling block for the artist or business owner is the sometimes discouraging maze of dealing with typesetters and printers: “Sometimes it’s almost like speaking another language, trying to get a printer to understand what you want.”
Sugar said that his session addresses this problem as well, clarifying the terms and responsibilities of
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