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against teen-age smoking: Advertising and peer pressure.
SASH uses posters that mimic popular cigarette advertisements to get teen-agers involved in the program. The posters show happy, attractive non-smokers enjoying life, while smokers watch. The image is identical to the usual images of carefree and successful smokers portrayed in cigarette ads.
The program will be led by students Alfreda Cook and Beth Conover, who will hang the posters, make public address announcements to promote the program, and collect no-smoking pledges from other students. Teen-agers are encouraged to use smoking topics which relate to their classes. Smokers are being included in all these activities.
Student involvement can effectively create peer pressure to quit smoking among the students, Dr. Webb explained. “Peer pressure is one of the major reasons why teenagers begin to smoke,” he said. “The SASH program can make that peer pressure a positive force.”
Smokers pledge not to smoke on SASH Day and non-smokers pledge not to begin smoking within the year. The anti-smoking posters will be left up at RCHS after SASH Day to remind the students of their nosmoking commitment.
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