Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 12 · column 2 of 4 · from the scan, no model involved
BEAT
THE HEAT with a Cool Deal on a /te/w/i a tor ROOM AIR CONDITIONERS
79.7%