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vs. VALUE Hie story surfaces often in the business world. Two brothers entered the watermelon business. They bought a truck and loaded it with watermelons. They paid $1.00 each for the melons, drove into the city, and sold the melons for $1.00 each. Business was booming, but they finally discovered they were making no profit They had a meeting and decided the solution to their profit problem was to buy a bigger truck! They were guided more by passion for the product than wisdom of profit. Often the paaSnn to produce - to succeed at whatever cost - blinds us to the reality that life is not measured by VOLUME but by VALUE; that profit in life cannot be measured by what is gained, but by what is paid and what is lost in the process. Jesus said it centuries ago: “What does it profit a man if he should gain the whole world, and lose his own soul?” (Matt 16:26). He indicated that volume is not a criterion for Even the volume of gaining the whole world is too small a gain to pay one’s soul for. Copyright 1993. Keister-Williams Newspaper Services. P. O Box 8005. Charlottesville VA 22906 Scriptures Sleeted by The American Bible Society
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