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The clipping this text was read from
The clipping this text was read from

vs. VALUE Hie story surfaces often in the business world. Two brothers entered the watermelon business. They bought a truck and loaded it with watermelons. They paid $1.00 each for the melons, drove into the city, and sold the melons for $1.00 each. Business was booming, but they finally discovered they were making no profit They had a meeting and decided the solution to their profit problem was to buy a bigger truck! They were guided more by passion for the product than wisdom of profit. Often the paaSnn to produce - to succeed at whatever cost - blinds us to the reality that life is not measured by VOLUME but by VALUE; that profit in life cannot be measured by what is gained, but by what is paid and what is lost in the process. Jesus said it centuries ago: “What does it profit a man if he should gain the whole world, and lose his own soul?” (Matt 16:26). He indicated that volume is not a criterion for Even the volume of gaining the whole world is too small a gain to pay one’s soul for. Copyright 1993. Keister-Williams Newspaper Services. P. O Box 8005. Charlottesville VA 22906 Scriptures Sleeted by The American Bible Society

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