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The clipping this text was read from
The clipping this text was read from

section for convenient beef times, such as beef kabobs, premarinated products, and microwaveable beef entrees.

In the more than 60 stores where the “Beef Made Easy” program has been implemented, there has already been a change in the way consumers shop for beef. One store saw a 4.1 percent increase in beef pounds moved during the first month of use, compared to the same month one year before. Another showed a 7.9 percent increase in beef pounds sold.

Meat managers noticed an increase in sale of beef cuts that had not been strong sellers before. “They also noticed a decrease in the number of

95.8%