Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 4 · column 1 of 5 · from the scan, no model involved

23” TABLE MODEL 1964 MODEL 1 YEAR GUARANTEE Reg. 179.95 t
Now 157.88 FAMOUS BRAND NAME! FREE Roll-About Base
81.9%