Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 10 · column 3 of 4 · from the scan, no model involved

"“Joe Williams*"" General Contractor Chester Gap, Va. New Homes, Old Home Restoration Additions, Rec. Rooms, Remodeling, Custom Cabinets, Etc.
“Quality” Second To None References_ 703635-5903
79.1%