Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 11 · column 1 of 4 · from the scan, no model involved

"“Joe Williams™" General Contractor Chester Gap, Va. New Homes, Old Home Restoration, Additions. Rec. Rooms, Remodeling, custom Cabinets, Etc.
“Quality” Second To None Va. Stata Rag. Contractor No. 17877 703*635-5903
82.4%