Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 2 · column 8 of 9 · from the scan, no model involved

Hapley Owings
( Dr. John Gerkin, Jr. Tom Bibb. Jr.. D.V.M. K.C. Williamson
;*<( Dr. Ike Eller, Jr. Tom Bibb, Jr., D.V.M.
73.7%