Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 11 · column 1 of 5 · from the scan, no model involved

Laser by Philadelphia 100% Continuous Filament Nylon Cut and loop *13.95* sq. yd.
Sensational by Philadelphia 100% Continuous Filament Nylon Solid Saxony *12.95* sqTyd>
82.3%