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Page 26 · column 5 of 6 · from the scan, no model involved
race tacts, people. Americans don't “need” anything. If we needed something during the year, wouldn't we go | out and buy it ourselves? Are you going to say, “Gee, I hope somebody buys me a new barbecue grill for Christmas. The old one just went on the fritz.”
Nope, you’re going to go to the store and buy one at a Memorial Day, 4th of July Labor Day, or Columbus Day sale for yourself! So we dont “need* anything. V- That puts us into the area of “What do they‘want'fbc i * Christmas?” and that's atoo^b neighborhood. y"
We all have “wants," and ^. they are often conflicting. For example, 1 want to eat a banana split every night of the week and twice on Saturday—during college football games. But 1 also want to be able to get into our house without having a construction crew come in and make the doors wider for my ever- widening frame. So whim someone “wants” may not be what they reafly “want,” if you catch mydrift.
So the task seems to devolve into one that can be summed up as, “How can I make this holiday special without buying a lot of “stuff” that people may not need, and them we have
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