Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 9 · column 2 of 3 · from the scan, no model involved
Any merchant that can’t provide dependable facts on the product or services he offers won’t be in business long. You don’t sell that way, so don’t buy advertising in the dark either. We submit our records to the regular scrutiny of the Audit Bureau of Circulations and our circulation practices to the discipline of their regulations. They report the facts and figures that tell you the exact circulation commodity we offer for the distribution of your sales messages. So don’t buy in the dark—not when you can be ABC-sure with
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