Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 13 · column 2 of 5 · from the scan, no model involved
SAUERS MAYONNAISE
99c 32-oz. Jm RASCAL GREEN MU BOLOGNA
69< DIET DELIGHT SWEETNER
3 99* REGULAR or LIGHT
COORS BLACK LABEL BEER
75.9%