Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 19 · column 5 of 7 · from the scan, no model involved

SUMP PUMP
SubmersMe •Hi-capacity 2700 gallons per hour •Powerful 1/3 HP motor •Fully automatic
*54.95
^ S240
76.3%