Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 48 · column 1 of 4 · from the scan, no model involved
PEPS! 2 Uter
* Pepsi, Diet Pepsi, Mountain
Dew. Pepsi Free (or Slice where available] Plus Deposit Where Applicable
85.4%